What are Amazon Native Shopping Ads & how do they work?
Amazon Native Shopping Ads are similar to AdSense in terms of showing contextual ads.
It shows relevant ads based on the page where ads are being displayed. Once you place the ad codes on your blog (you only need to do this once), it automatically scans the content of the page & displays products based on the keywords used within the article.
Unlike AdSense, here you will be earning money for actual sales.
Remember: Amazon also pays for other products purchased by your referred users.
To make it easy for you to understand, here’s an example:
- Let’s say you have a visitor named Paul:
- Paul clicks on one of the ads (Native Shopping Ads) on your blog & goes to the Amazon site via your link
- He purchases any product on Amazon
- You get a commission of 4% – 8% (depending upon volume)
Now let’s say the product that Paul purchased cost $100:
- 4% of $100: $4
This is a typical scenario. If Paul decides not to purchase the product recommended by you, but instead purchases 10 different products worth a total of $1000, you will still be earning 4% of his total purchase.
- 4% of $1000: $40
You are earning $40 from just one referral.
In case you didn’t know, Amazon is the top e-commerce site in the world & their conversion rate is much higher than most every other e-commerce site.
At the time of this writing, there are three variants of Amazon Native Ads:
- Recommendation Ads: Allows Amazon to automatically recommend the best-matched products based on your web page content and your visitors.
- Search Ads: Allows you to drive recommendations based on a search phrase determined by you or your visitor.
- Custom Ads: Allows you to specify the products from Amazon.com that you want to promote.
Ads are responsive, so it will work with all screen sizes.
One limitation is that Native Ads are only available for the Amazon U.S. program. You might want to use a geo-targeted ad server such as DPF to serve up your ads. (If you know of other solutions to show ads based on a user’s geographic location, do let us know in the comment section).
Before you move ahead, you might want to spend 5 minutes reading the FAQ about this new monetization offering from Amazon.
Getting started with Amazon Native Shopping Ads:
In this section you will learn:
- How to create ad codes for Native Shopping Ads
- Tricks to make your ads more relevant
- Implementing ad codes on your WordPress site (or any other website)
If you have an existing Amazon affiliate account, you can get started right away. If not, you will need to apply for one first.
Head over to this page & click on “Create Ad Code”. You can select from three ad types & for this tutorial, I have selected “Recommendation Ads”:
On the next page, you have the option to select categories from which you want the products to be displayed.
This is an important step because if you show products relevant to your website content, you are more likely to make more conversions.
As you can see in the above image, I have selected the categories which are relevant to my blog (technology blog). Once you have done this, scroll down & configure the rest of the options which are pretty straight forward.
Once this is done, all you need to do is place the ad codes on your blog. If you are using WordPress, you can use the plugin Ad Inserter. This is a free plugin & will allow you to place ads anywhere in your blog.
Here is how I have used this plugin to place Amazon ads after my content:
Another plugin that you can use is the Ad Injection plugin for WordPress. When I placed the ad codes on my tech blog (ShoutMeTech), it started displaying ads instantly.
Note: If you are going to place Amazon Display Ads on multiple different websites, I suggest creating a tracking ID for all of your blogs. This is going to be pretty useful when measuring the performance of each blog.
Update: As promised, here is my earnings report for the last 7 days:
Are you using Amazon Native Display Ads on your website? How’s it working out for you?
Do share your review & your feedback with us in the comment section below.