Seo Keyword Tools
So far in this Seo Keyword you've brainstormed a long list of potential Seo Keyword Research Tools.
These are topics you believe your website is (or will be) about so that if people searched for them and clicked through to your site from the search engine results pages (SERPs), those people would be satisfied.
Now what? During this step, you begin to choose the best keywords from your Seo Keyword Research Tools and turn that jumbled list into an organized set.
You'll find out how to choose keywords and sort them based on perceived importance using one of our free Seo Keyword Research Tools. Then, keeping clearly in mind the subjects (or products or services) your website is about, you'll identify the best main and be supporting keywords to establish SEO relevance for those subjects.
Organize SEO keyword by Category
Look at the big picture of what your website offers. Is it a jumble of loosely related items? It needs structure! Choose the best keywords that reflect the main categories of content.
And then use them to organize your site. For example, this Bruce Clay, Inc. website is about "Internet marketing," but within that broad topic are categories for "SEO," "PPC," "Analytics" and so on (as shown by the top navigation). Your content categories communicate what your website is about to both human and search engine visitors.
Your site's current categories may or may not be the best way to organize your site content. A website related to dogs, for instance, could be organized by breed, size, fur type or something else. Based on your site's goals and content, do keyword research (to see how people search) and also look at your top-ranked competitors' structures to help you decide.
In your SEO keyword spreadsheet (built previously or while doing this Seo Keyword Research Tools), start moving rows up and down to group keywords in categories. You can separate categories into different tabs if that's easier. Then begin to sort the keywords in descending order of perceived importance (based on relevance to your site and how often they are searched).
Understand Head vs. Long Tail Keywords
Your SEO keyword list likely contains both short and long phrases, and that's good! Here's why:
• Head keywords (also called "broad" or "seed" terms) are shorter, general terms that have higher search volume. For example, a car site should consider "Mustang" and even "Ford Mustang" head terms.
These SEO keywords get searched a lot, but the traffic they produce may be untargeted.
Search engines may not clearly understand the searcher's intent, and therefore provide a wide mix of different types of results.
These broad keywords are hard to rank for and bring in traffic that usually doesn't convert.
• Long-tail keywords are longer phrases, usually three or more words. Long-tail keywords have lower search volume, but generally, produce more targeted results because the search engines (and the searcher) know the searcher's intent.
For example, requests like "repair parts for Ford Mustang in L.A." or "Ford Mustang convertible for sale in Los Angeles" could bring in well-targeted traffic to that car site.
The difference between head and long-tail keywords is easy to understand looking at a graph.
The number of searches for each head term is high (shown in blue) compared to each long-tail keyword (shown in green):
In the old days, a web page that unscrupulously repeated a phrase over and over (known as "keyword stuffing") could fool the search engines and rank for that term.
Those days are long gone, particularly with the advent of what's known as semantic search.
Google's complete revamp of its algorithm known as Hummingbird (launched in 2013) set the standard, and Bing and other engines, as they can, have tried to follow suit.
Semantic search aims to better understand both the searcher's intent behind the query. And the context and full meaning of web-based content — both sides of the search engine equation — in order to give a more accurate answer.