The benefit of having a profile on social media sites such as Facebook, Pinterest and Twitter is the higher chance of showing up in Google searches for relevant-to-your business keywords.
You are far more likely to be listed higher in the rankings for this keyword search, because of the power of these platforms. Unfortunately, your independently-hosted website doesn’t have the same ranking value as these major root domains.
It’s very easy to apply these Pinterest SEO best practices in your marketing strategy, so read on!
A pin is a backlink for your website, and these powerful backlinks are created each time you pin an image or someone else pins or repins from your site.
Backlinks are a crucial part of SEO and the more important the site they are hosted on, the better your rankings will become.
First of all, make sure your profile is public. If you make the mistake of hiding your profile behind the privacy settings you will not be crawled by the search engines.
That’s why if you want to use any social network for personal reasons and to share private (and maybe embarrassing) photos or personal opinions, it’s better to separate your business presence from your personal accounts.
It doesn’t mean that your business persona is fake or highly-edited version, but just some posts and images you wouldn’t want the whole world to see.
For example, I don’t like sharing all my baby photos with everyone for child protection and privacy, so they get published on my private profiles only.
As with the other social networks, your profile should tell people about you and how following your boards will benefit them. When you create your profile it is crucial it contains your keywords.
To select the best keywords for your business, you can use a free tool from Google: Google Keyword Planner.
With this you can select the best keywords for your business: that haven’t too much competition, but attract enough searches every month for you to get meaningful traffic for your website.
You can play with different variations of your initial keywords ideas to optimize them until you get the nearly-perfect balance of popularity and competition.
Location – Share both city and region in which you run your business to attract local traffic. This is especially important if you run a local business relying on customers within a close proximity to your business location.
Connect – If you belong to other social network sites, like Twitter and Facebook, connect these account to create links and social media icons as part of your profile.
You will be able to share pins on those profiles (if you want) and also will give your Pinterest followers an opportunity to connect with you on other social networks.
Review – If you already have a good review in a business directory use the URL, of the review page as your website on Pinterest.
The authority that accompanies directory sites will help your review rank higher.
Alternatively you could link to your website and verify it with Pinterest.
Keywords and boards – Create a city board and pin pictures from your area. Make boards that tell people about your service, product or event and make sure your keywords are used when describing your pins and boards.
You could use a combination of boards that are professional, that promote your products or services, that offer tips and advice on using your products and services (blog links for example and YouTube videos), as well as personal boards, that will showcase your interests, passions, volunteering, life in your office, other projects you are involved in.
Using Pinterest Analytics you can track which boards, pins and keywords perform better and fine-tune your pinning strategy every month/week.
Infographics – The visual nature of Pinterest makes infographics an ideal pin. Consider having a professional infographic created, which you can then pin and promote.
Alternatively, you could get started with creating infographics yourself using free and premium online tools – you would need to collate the data that will be shown in the infographic and apply your creativity and design skills to make it look professional and visually-appealing.
Make sure to add “about you” section at the bottom.
Every time your infographic will get repinned your information will get shared with new potential clients who will not only see the link to your website (as pin’s URL) but have a short introduction to who you are and how you can help them.
Include your sources if relevant – so that the information you show looks trustworthy and reliable.
If you are using external sources, make sure there are no copyright issues with including their research or data into your info-products before publishing.
Same as with any other social media marketing tool – the key is consistency!
If you start a Pinterest account to promote your business, make sure you show up there on the regular basis, able to answer comments, thank users for sharing your content, pin new content.
To stop your Pinterest strategy from slipping up or overwhelming you, it’s useful to create a marketing and content plan, that will include not just Pinterest but other social media tools, and will show you at a glance how all your efforts across different platforms tie in together.
See which of the above tips you can apply to your Pinterest marketing strategy.
Check if your boards and pins have most relevant keywords in use – as keywords rankings change often, it’s best to check them on the regular basis.
If you create an infographic to promote your business and to showcase your expertise, share your Pin’s URL below and I’ll happily repin it to one of my infographic boards too.