1. Mobile Friendly SEO Tips & Tools- Make sure your website is mobile friendly.
With the growing number of people using their mobile devices to search the Internet, a mobile friendly website can no longer be a luxury. If you have been putting off a mobile friendly website, now is the time to take it off the back burner. Google has made it crystal clear: if you want your website to place in mobile search results, it must be mobile-friendly.
Responsive Design: It has been said that websites need to “Go Responsive of Go Home”.What is responsive design? Responsive web design is the technique of crafting a website so that it “responds” to any device that it is viewed in from a Smartphone and tablet to a desktop computer. Responsive design is Google’s recommended design pattern.
Mobile Friendly Google Labels: In November 2014, Google announced in the Google Webmaster blog post, Helping users find mobile-friendly SEO Tips and Tools pages, that “to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” SEO Tips and Tools, label to our mobile search results.” In the same report, Google announced that they were “experimenting with using the mobile-friendly criteria as a ranking signal.”
Google’s warning: Fix mobile usability issues. In January 2015, Google began sending mobile usability warnings to a huge number of website owners/webmasters with non-mobile friendly sites. These sites have Google Webmaster Tools accounts and received an email from Google with a warning to “Fix mobile usability issues” and “These pages will not be seen as mobile-friendly SEO Tips and Tools by Google Search, and will therefore be displayed and ranked appropriately for Smartphone users.”
2. Mobile Friendly SEO Tips & Toolss - Maximize Your Content Marketing
You’ve heard it before that content is king. Going forward, content marketing will be more important than ever.What is content marketing? According to the Content Marketing Institute,
How Important is Content Length?
A study by serpIQ indicated that among the first page results on Google, the higher results had more word count. The study analyzed the top 10 search results for over 20,000 keywords. The results showed that average top ten results all had over 2,000 words.
It also showed that the higher the word count, the higher the ranking. For example, the #1 average position for keywords analyzed had over 2,450 words and the #10 average position had over 2,000 words.
The final conclusion of serpIQ’s study was that it appears that for most SERPs (Search Engine Results Pages), 1500 words would be a good target. This is not a concrete rule as each of us will need to “adjust this target to fit the niche.”
I can almost hear some people groaning. There has been a lot of discussion over the length of an article. Some people have said that if you can say what you want to say in a 500 word article, then 500 words should be enough. On the flip side, 2,000 words may not be enough to cover a subject.
The important point to take away is that research has shown that longer quality content appears to be ranked higher in the SERPs.
There are other considerations like the quality and uniqueness of that content, and if your goal is to be found in the search engines, than high quality and unique content of substance should be on the top of your list.
High quality content of substance will attract links and social shares. One study as reported by Neil Patel of Quick Sprout shows that:
“Content rich sites generate 97% more links and more incoming links will increase rankings.
Another study by Neil Patel showed that:
“Content that is greater than 1,500 words on average receives 68.1% more tweets and 22.6% more Facebook likes.”
3. Mobile Friendly SEO Tips & Tools - Maximize for Local Search
In July 2014, Google quietly rolled out a local search algorithm update that was coined, Pigeon, by Search Engine Land. If you have a business that you would like to be found locally for on Google, then it is essential that you maximize your local search listing.When optimizing for local search results, you will need to look at the big picture. Factors for your local search optimization arsenal include, but are not limited to:
- Google+ Page optimized for local signals.
- Provide amazing and value content that is optimized for local signals.
- Consistent NAP (name, address and phone number) on your.
- Consistent NAP on External Sites
- Positive Google reviews
4. Mobile Friendly SEO Tips and Tools - Concentrate on Earning Quality Links
The quest for quality incoming links as opposed the quantity of links is not new news. High quality relevant incoming links have been identified as one of the top ranking signals that Google uses.However, earning high quality “real links” is growing increasingly harder. How do you earn quality links? There are a number of ways to build quality links over time. Here are a few tips:
- Concentrate on earning quality over quantity. A link from a high quality website in your niche will far outweigh hundreds of links from non related low quality websites.
- Produce high quality content. When you provide high quality content, then others will want to link to your work. A blog is the perfect vehicle to do this.Simply put:
- high quality content attracts high quality links. Google again is crystal clear with the company’s thoughts on link building.
5. Mobile Friendly SEO Tips & Tools - Maximize Your Website’s Speed
When it comes to your website’s download time, speed matters. This is one of the few ranking factors that Google has publicly announced. Going forward, your website’s page speed will be growing in importance as Google puts more and more emphasis on the user experience.How do you speed up a website?
Here are a few considerations that you can use to speed up your website
- Check your speed. Google provides its own PageSpeed Insights testing tool. It analyzes a web page’s content for both a desktop and mobile device and then provides suggestions on how to increase the speed.
- Analyze your current content. Is an embedded video slowing down the speed of a web page? How about a home page slider? Or, perhaps a plugin is slowing down your website.
- Cache Plugins – If you have a WordPress driven website and/or blog, there are caching plugins that will help speed including W3 Total Cache.
6. Mobile Friendly SEO Tips & Tools - Make the Most of Your Page Title Optimization
Do you include important keywords in your page or post’s title? Google appears to be giving more weight to keywords that are placed at the beginning of your title.For example, if your post is about “sports injury prevention”, then a title with those keywords in the beginning will have more weight.
- Instead of: “How to Decrease Sports Injuries with 8 Amazing Tips”
- Consider: “Sports Injury Prevention: 8 Strategies to Stay in the Game”
A keyword rich title is important, but as Rand Fishkin states, “A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title.”
7. Mobile Friendly SEO Tips & Tools - Reduce Your Site’s Bounce Rate
While some bouncing is inevitable, a fewseo tips & tools to reduce the bounce rate on your website include:
- Give them a reason to stay. Site usability is one of the major causes of higher bounce rates. Providing an optimal user experience including great stuff above the fold, an easy to use navigation and CTA (calls to action) as well as a compelling design will help give your visitors a reason to stay.
- Give them something to click. This is a simple, but often overlooked tactic. For example, our friends at B Squared Online Media recently made some changes on their website’s home page and reduced the bounce rate by 25%.How? They tweaked the opening paragraph and added CTA (call to action) to each picture above the fold.
- Optimize your website’s mobile experience. We’ve already covered how important a Mobile Friendly SEO Tips & Tools website is for SEO. A mobile friendly responsive site will also help to reduce Bounce Rate.How many times have you searched for something on your smartphone and then clicked away because the page was too small to read and navigate? Be sure that the font on smartphones can be easily seen and that links are not too close together.
8. Mobile Friendly SEO Tips & Tools - Get Ready: Secure Websites (HTTPS)
In August 2014, the search engine giant announced Google’s New HTTPS Ranking Signal. According to Google’s Online Security Blog,
“For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS.”
It is important to note that Google stated that it was giving us time to switch to HTTPS, but it may be right around the corner. You may want to consider an action plan if Google turns up the dial on this signal.
Search engine optimization has definitely changed over the years. It continues to change and evolve. While it may be frustrating to try to determine what ranking factors out of Google’s over 200 factors to focus on, it does help to evaluate what the current SEO best practices are and what we know will help.
Over to You
What do you think are the top Mobile Friendly SEO Tips & Tools to help boost your site’s organic search engine rankings in 2016? Please share your thoughts with us.