Apart from keywords, backlinks, and mobile-friendliness, there is one metric that is sometimes overlooked: domain authority (DA). Before we’ve got an inclination to be told the thanks to boost your public prosecutor, let’s see what this metric is and why you have to be compelled to care regarding it. What is domain authority (DA)? Domain authority is also a term coined by Moz, the go-to authority in SEO. This data processor metric goes from zero to 100.